(2016 ☆ ARCHIVED) Red Bull Media House

RED BULL MEDIA HOUSE (Austria) - Nominee for the 2016 'Media Professional' of the year award. 

• Website: www.redbull.com (athletes)
• Youtube: www.youtube.com/user/redbull
• Facebook: www.facebook.com/redbull
• Instagram: www.instagram.com/redbull
• Twitter: twitter.com/redbull

Red Bull not only sponsor at least fifteen paddlesports athletes from as many different nations, they bring a professionalism and worldwide reach to paddlesports that few others can.

Red Bull have showcased the uniqueness of paddlesports to the mainstream worldwide media by producing an array of content on their paddlesports athletes across multiple media types. They are behind many high quality photos, events, articles in print and online, quirky clips and mini films that tug at the heart strings.

Red Bull have several branches which contribute to promoting their paddlesports athletes. Paddlers have been featured in the Red Bulletin magazine, which has a monthly circulation of two million. Red Bull TV have produced a number of successful adventure films with some of the biggest names in kayaking. Such documentaries include ‘Locked In: First Descent of Beriman Gorge’ with Ben Stookesberry and ‘Congo: The Grand Inga Project’ with Steve Fisher.

Red Bull have over five million subscribers on YouTube. Thanks to this, kayaking videos have received huge numbers of views. ‘Freestyle Kayaking with Aniol Serrasoles has been viewed over 247,000 times and ‘Massive 35m Kayak Drop from Keyhole Falls’ has been viewed over 237,000 times.

Red Bull also sponsor or run numerous kayaking events, or events that include kayaking, such as the Dolomiten Mann event in Austria, the China Red Bull Kayak Mania and many more.

Red Bull have also made and documented events with unique twists on ‘everyday’ kayaking, such as the Red Bull Snow Kayak Race in Estonia. Red Bull’s video coverage of this event received over 450,000 views on YouTube.

Red Bull have over forty five million followers on their main Facebook page, not to mention their other social media streams. The drink itself is available in and marketed beyond 169 countries around the world. The marketing reach of such a huge and iconic company can only do great things for the promotion of kayaking across the globe.

This is a 2016 archived nominee. Voting has closed.